[Text available only in English] Bertie Sampson is a new media artist whose work transforms light, sound, and space into visceral, all-encompassing experiences. As the Co-founder and Creative Director of immersive-me, Bertie leads groundbreaking projects that push the boundaries of creative technology. From directing immersive takeovers at Outernet London to collaborating with global brands like Nike, Puma, Apple and Vans, his cross-media approach merges art, design, and technology in dynamic new ways. His portfolio includes music collaborations with JAMES, Patrick Topping, and Joseph Capriati; cultural showcases at Seoul Light Festival and the Market Hall Dome; and installations at iconic venues like World Trade Center 4 in New York, Beams London, and major festivals such as Burning Man and Glastonbury.

Born in the UK, shaped in the South of France, and based in London, Bertie’s creative journey is rooted in live visual performance and scenography. His process is driven by experimentation and unpredictability, often reimagining technologies outside their original context.

For Bertie, the worst response is no response at all. His work demands engagement, whether through awe, unease, or even visceral discomfort- anything but indifference. Harnessing the tension between stillness and chaos, he creates immersive worlds that consume the audience, making detachment impossible.